Brand Assets
Logos, icons, colors, and guidelines for representing Hortus in your materials. All assets are SVG and free to use with attribution.
Downloads
Logo mark, lockup, favicon, and app icons — all in SVG.
Color Palette
Drawn from nature — forest canopies, warm earth, and dappled light.
#2D5016
Forest Green
#1E3A0E
Forest Deep
#D4A574
Warm Amber
#E4C094
Amber Light
#FAFAF8
Off-white
#9CAF88
Sage
#C77966
Terracotta
Typography
Two typefaces — one for personality, one for clarity.
Fraunces
Display — headings, wordmark, titles
Every garden counts.
Inter
Body — paragraphs, UI, navigation
The gardening app for neighbourhoods.
Usage Guidelines
Keep the brand looking its best.
Do
- Use the logo on a contrasting background with generous clear space
- Use the horizontal lockup when the mark alone isn't recognisable
- Scale the mark uniformly — never stretch or compress
- Use Forest Green or Forest Deep for text on light backgrounds
Don't
- Recolour, rotate, or add effects like shadows or outlines
- Place the logo on busy or low-contrast backgrounds
- Use the favicon or app icon as a standalone logo at large sizes
- Alter the typefaces in the wordmark or use them interchangeably
Questions about brand usage? hello@joinhortus.ca